| THURSDAY, JULY 6

PMDMC Welcome & Keynote Address: Matthew Luhn (sponsored by PRI)
Due to rights issues, no video will be posted for this session
1. Ready, Set, … Sell Podcasting!
Slides
2. The State of the System in Membership
Slides
3. Developing and Sustaining “Local That Works”
Slides
4. Planned Giving in Real Life: Overcoming Donor Challenges
Slides
5. How to Touch a Nerve: Glynn Washington on Storytelling
6. On-Air Fundraising: A Listening Session
Slides
7. Doing More With Less: The Tiny-But-Mighty Digital Shop
Slides
8. Digital Fundraising Experiments
Slides
9. Penelope Burk’s Latest Research with 62,000 Public Media Supporters: How Donors Are Making Their Voices Heard Through Purposeful Philanthropy
10. NPR Showcase: Making a New Signature Event Work for the System
11. The Changing Public Media Capital Campaign
Slides
12. The Healthy Membership Program
Slides
13. The Hidden Leak in Your Major Giving Pipeline
Slides
14. Underwriting Category Spotlight, Part I: Higher Education
Slides
15. Communicating Impact: Why We Matter
Slides
16. Classical Music Rising: The Classical Station as Community Connector
Slides
17. Moving Content into the Event Space
Slides
18. Deepening Relationships with Digital Audiences: Managing the Audience Journey Across Platforms
Slides
19. Every Station Is a Startup: Silicon Valley Thinking and You
Slides
20. CDP Showcase: Bucking Membership Trends Through Collaboration


PMDMC Thursday Leadership Luncheon: Embracing Disruption, sponsored by WBUR
Video


21. Back to Basics: Analytics that Matter for Public Media
Slides
22. Amplify Your Content Using Paid Facebook Campaigns
Slides
23. Pubmedia Reaches Deep: Edison Research and Secrets of Rural Reach
Slides
24. Underwriting Category Spotlight, Part II: Healthcare
25. Major Giving Is a Whole-Station Effort
26. The On-Demand Drive: Fundraising via Podcasts
Slides
27. Partnering with Audiences: Who’s the Boss?
Slides
28. The Value of Public Radio Listening
Slides   Handout 1   Handout 2
29. Taking Care of Your Sustainers
Slides (pptx with audio files)
30. Connecting Beyond the Broadcast to Strengthen Your Fundraising
Slides
Super Session: Donor Micro-Targeting: Modeling the Public Broadcasting Donor
Slides
Super Session: Harnessing the Power of Content Marketing for Corporate Support
Slides

| FRIDAY, JULY 7


PMDMC Awards & Friday Leadership Address: The Future of Public Media, sponsored by American Public Media
Video 


31. Direct Mail meets Digital
32. How to Launch: The Successful Marketing Campaign for a New Program
Slides
33. Perfecting the Donor Discovery Visit
34. Algorithms, Spotify, Pandora, YouTube, Apple TV: What’s Next for Public Music Stations in a Digital World?
Slides
35. The Changing Local Underwriting Landscape
Slides
Handout: Concerns about Advertising Fraud
36. Connecting with Your Elected Leaders
Slides 1
Slides 2
Finance Letter
Email Letter
Marketing Calendar
37. IP Targeting & Beyond: Testing the Waters
Slides 1   Slides 2   Slides 3
38. What Does Digital Collaboration Look Like? Ideas, Efforts, and Strategies
Slides
39. The Station Turnaround
Slides
40. Printing Money: Improving the Effectiveness and Revenue Generation of Your Sales Team Regardless of Size or Experience
41. No Sustainer Left Behind: A Mini-Workshop
Slides   Slides 2
42. Hearing Our Listeners: Best Practices in Audience Interactions
43. Audience Intelligence – Understanding Digital Audiences
44. Cutting through the Noise: Digital Strategies for Content Visibility
Slides
45. Federal Funding Fallout: The Stakes Beyond CPB
Slides   Slides 2
46. Selling Public Media in a Time of Data-Hungry Underwriters
Slides
47. Funding Journalism, Part I: Seizing New Opportunities
Slides
48. On-Air Next: Experimenting With New Ways to Engage Listeners During Drives
Slides 1   Slides 2   Slides 3
49. Red State Report: What Larger Markets Need to Hear from Rural Stations
Slides
50. Mogo Showcase: Driving Revenue Through a Holistic Digital Marketing Approach


PMDMC Friday Leadership Luncheon: Our Path Forward Together: The Importance of Quality Journalism with Local Connections, sponsored by NPR
Video


51. Sales Savvy: Effective Packaging Across (Proliferating) Platforms
Slides
52. Five Things You Should Know about Planned Giving
Slides
53. Digital Fundraising Mini-Workshop, Part I: Email Fundraising
Slides
54. Corporate Support Manager Intensive, Part I
Slides
Handout – Annual Avail Planner
Handout – Budget Projection Worksheet
Handout – Market Operating Plan Template
Handout – Sales Plan
Handout – Operating Plan
55. The Smart World of Audio: What to Know About the Smart Speaker/Device Market
Slides
56. Local Music Front and Center
Slides
57. The Next Move: Rounding Out Your Podcast Portfolio
Slides
58. Funding Journalism, Part II: Cultivating Donor Support
Slides
59. The Art of the Donor Experience: How Marketing and Development Partner to Build and Grow Relationships With Donors
Slides
60. CANCELLED – CPB Showcase: The Digital Infrastructure Conversation We Need to Have
61. The Essential Guide to the One- to Two-Person Development Shop
Slides
62. So Now You’re the Grantwriter…
Slides
63. Digital Fundraising Mini-Workshop, Part II: Online Donations
Slides
64. Corporate Support Manager Intensive, Part II
Slides
Handout – Annual Avail Planner
Handout – Budget Projection Worksheet
Handout – Market Operating Plan Template
Handout – Sales Plan
Handout – Operating Plan
65. The Listening Present and the On-Demand Future: What You Need to Know
66. Emerging Social Media Trends for Public Media Fundraising
Slides
67. Walk That Tightrope With Confidence: Negotiating Underwriting Rates, Copy, and More
Slides
68. Transformational Change: Navigating the Transition to Digital-First
Slides
69. Music Station Wrap-Up: What’s on Your Mind as You Leave SF?